Marketing is the main part to promote any business. Marketing is called the backbone of business. In earlier times marketing used to be in the traditional way, but gradually as the era started to become digital, marketing also started digitally.
Although there are many ways to promote your business digitally, in this blog we will talk about the easiest way is Instagram aids that anyone can use, not only to promote your business but also to promote your personal profile. You can also use Instagram ads.
what is Instagram promotion
The Instagram ad is a part of marketing, it is used to promote your business simply. Marketing on Instagram is done in two ways, one is organic and the other is paid so organic time-taking process, while in paid you can get quick results. Can advertise your product to thousands of customers through ads..
Does Instagram ads really works?
Yes, Instagram ad works because day by day Instagram users are increasing in number due to which people spend more time in Instagram, then we can say that Instagram has a good audience so that if someone wants to promote their business or their personal portfolio Then he can do easily.
Types of Instagram ads
- Video ads
- Photo ads
- Story ads
- IGTV ads
- Instagram shopping ads
- collection ads
Video ads on Instagram are considered more effective because you can share a lot of information in a short period of time, you can use video aids to build your brand or promote a product.
If the category of your product is such that you can present it in the image form itself, then you can do it with photo ads.
As we all know that more people like to watch stories than posts in Instagram, we can say that the story ads is effective but the timing size of the story ad is very low, in which you cannot run the ad for more than 15 seconds.
So if your branding is such that in which you can present your product in a short time, then the story ad is right for you.
If you want to run a video ad with more timing, then an IGTV ad is best for you, in which you can also expand your product in detail as well as promote it in a good way, but your ad will be visible only when someone Go to option with IGTV or if someone is watching IGTV videos.
steps to run Instagram ad from your phone
Step 1:- Go to your Instagram profile.
Step 2:- Select your post or video that you want to promote.
Step 3:- Then click on the button ” promote”
Step 4:- Choose any option according to you.
Step 5:- You can select any of these two options but it is recommended that you select the manually (create your own) option.
- If you clicked on Create Your Own then you can select your audience type.
- Put the “Audience’s name” just for your remember.
- Select the “location” you want to target
- The third option is “interest” in which you have to write the interest of your audience that your audience should be interested in a particular product.
- The last option is the age group and gender of the audience. In this, you should know which age group can buy your product angle or which age group your branding will be effective, along with this, you have to decide gender as well.
Step 6:- Decide your budget and duration, it is recommended that if you are a beginner then choose the lowest budget and duration also set your own recording.
Step 7:- The last step is the payment in which you can pay in any way according to yourself and you can run your ad.